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How to Attract and Keep Quality Tenants for Your Rental Property

Owning a rental property is a great investment, but finding and keeping high-quality tenants is often the biggest challenge for landlords. The right tenants pay rent on time, take care of your property, and follow lease agreements. But how do you attract reliable tenants and keep them for the long term?

In this blog, we’ll share expert property management strategies for filling vacancies quickly and ensuring tenant satisfaction.

Step 1 – Market Your Rental Property Effectively

Use High-Quality Photos & Videos

First impressions matter! High-quality images and virtual tours make your listing stand out and attract more applicants. Listings with professional photos get 40% more responses than those with low-quality images.

Write a Compelling Listing Description

Your listing should include:

•The monthly rent and security deposit

•Key amenities (washer/dryer, parking, etc.)

•Nearby schools, parks, and attractions

•Your pet policy and lease terms

Advertise on Multiple Platforms

To maximize exposure, list your property on:

•Zillow

•Realtor.com

•Facebook Marketplace

•Craigslist

•Local property management websites

Step 2 – Implement a Thorough Tenant Screening Process

Require a Rental Application

A detailed rental application helps filter out unqualified applicants. It should include:

•Income verification (3x the rent is a good rule)

•Employment history

•Rental history and references

Run Background & Credit Checks

Check for:

•Eviction history

•Criminal background

•Credit score (aim for 600+)

Step 3 – Keep Tenants Happy & Reduce Turnover

Maintain Open Communication

Respond quickly to maintenance requests and ensure tenants feel valued. Happy tenants are more likely to renew their lease!

Offer Lease Renewal Incentives

Encourage long-term tenants by:

•Offering small rent discounts for early renewals

•Upgrading appliances or flooring

•Allowing minor customizations (paint, shelving, etc.)

Conclusion

Finding and keeping quality tenants requires effective marketing, thorough screening, and great communication. By implementing these property management best practices, you can reduce vacancies and maximize rental income.

Need help managing your rental? Contact BRS Property Management today!

Metro Detroit’s Trusted Property Managers

Call: 586-932-2660

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BRS Property Management has been named one of the best property management companies in Detroit by iPropertyManagement. We are proud of our work and thankful for the support of the community that has brought us this far. In 2024 and beyond, we remain committed to providing quality services to Detroit and the surrounding areas.